Brand Identity and Marketing with Samuel

By August 5, 2020January 19th, 2024Blog

Samuel Emmanuel Dickerson Jr is a public health professional and the CEO of Better You Better Society LLC. He received his introduction to fitness very early on in life as he always played sports. However, after a slight fracture in his spine led to him gaining 100 pounds he was forced to put all he knew to the test in order to lose the weight. Since he lost the weight, Samuel had a burning desire to provide the tools and resources necessary for others to take control of their health and their lives. This purpose is lived out through Better You Better Society, a company that has 4 main branches: Fitness, Charity, Motivational Speaking & Workshops and Media Production.

Samuel shares insights on brand identity, marketing, and his best tips for public speaking for The Sylvia Center’s Teen Culinary Apprenticeship summer interns. Some of the tips that Samuel shares with us are: practice until you are more comfortable and confident, embrace your anxiety and channel it as excitement, and last but not least, have fun with it.

When it comes to branding and social media etiquette, Samuel encourages young people to share your best on social media and portray yourself in a positive light. He emphasizes the importance of exposure to build a following and to do that requires frequent postings. Most importantly, be creative and utilize all your talents and skillset!